While their attempt at wit and ingenuity in their pitch only confuses Squidoo's purpose, the website itself is a good resource. Letting people create "lenses" about any topic, Squidoo is different to LinkedIn in that people are not limited to promoting themselves. As well as individuals, businesses, services and hobbies are all popular Squidoo lens topics. To clarify, a lens is a page created by a user, and users can create as many lenses as they wish on as many different subjects.

• Squidoo actually promotes the addition of external links to lenses. In fact, in their FAQs, they specifically show off their link lovability, stating that Squidoo lenses have "huge credibility" with search engines, and briefly explaining how this can help the sites you link to rise up Google searches. No nofollowing here, people!
• Squidoo does not restrict you to one lens per topic. Instead, it uses an algorithm to rank lenses.
• You can make money from royalties on Squidoo, and either keep them using PayPal, or donate the money to charity. Do not get too excited, though. There are many thousands of people using Squidoo and you'll spend a lot of time trying to become visible enough to make any money.
• Lenses that make it to the top of the rankings (#1 - 100) are invaribly text, link and picture rich, although because the rank is assigned by a computer, the lenses with the top rankings are not necessarily those with the most useful content. For exmaple, the premier lens when this article was being written was "Funky, Chic and Cool Laptop Bags." Cute, yes. Useful? Not really.
• You can include an RSS feed to your company's blog, as well as as many outbound links as you like.
• Lenses can come with other neat features, such as Google Maps, feeds from sites like BCC News, and previews of your Flickr images.
• Include enough links to your actual website that people will see many opportunities to click through. After all, anyone who is interested enough in what you have to offer that they bother reading your lens is probably also interested enough to see your site.
• The main thing you have to gain out of using Squidoo is increased online visibility from a nicely presented source that is not a wiki.

This is not a wiki and thus, the content is entirely up to you. It is a good idea to have a Squidoo lens to you company's name. Done well, your lens will appear in search results.