Without a coherent plan of what one expects to achieve on Technorati, this site seems a little daunting. The most useful tactic is obvious: you must add the blogs you like as favourites in order to take advantage of the site's huge database. Additionally, searching for keywords can be fun, but you will soon be cowering from the scores of MySpace and LiveJournal blogs who have mentioned said keyword in their rants.

• Keep tabs on your online visibility using Technorati.
• Technorati will show you who's linking to your blog, which is a great service.
• Don't be deceived that all Technorati does is chronicle blog posts. The site indexes popular videos, linking to YouTube videos that are enjoying a lot of links.
• The site has some cool features, such as the "Technorati Mini" window that you can display on your desk top, and which updates itself every minute, showing you what's happening on your favourite blogs.
• Technorati should be used in conjunction with other marketing tools. Although your potential for direct marketing on the site is limited, it will show you how much progress you're making, where you're being mentioned and how your competitors are doing.