This site is so popular that searching for any kind of keyword will often display a Wikipedia result in Google's top ten.

• Tacky as adding links to your sites can get, if your site really does have something to contribute, go ahead and post your link in a Wikipedia article's External Links section.
• The wiki aspect of these online encyclopedias is dangerous because you may find people writing things about you that you don't like.
• Also, if your website is not the strongest page on the net, your entry on Wikipedia could well rate ahead of your own site for your specific keywords. Thus, it is smart to make sure that anything said about your interests on this site has as good of a balance between "true" and "complimentary" as possible.
• A surprising number of internet users don't fully understand the concept of a wiki and many have no idea that anybody can edit one, let alone write for one.
• Posting an advertisement that is posing as an article is pointless. It will be deleted. When you're writing unique content about your business, try to write it from the perspective of an outsider who has nothing to gain from the article appearing on Wikipedia.
• Your main professional aim on Wikipedia should be controlling what is said about you. Their links are far too influential for you to ignore Wikipedia's content, especially given the public's misunderstanding of its liberal editorial policies.